Kids

JAMIE KAY (OPENING IN OCT)

#01-127

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Founded in New Zealand in 2013, Jamie Kay is a childrenswear and babywear label devoted to timeless, thoughtfully made essentials for newborns through to kids. Each piece is designed in natural fibres such as organic cotton, silk and merino wool, chosen to be gentle on delicate skin and made to last, from heirloom knits to easy, everyday basics. With a soft, considered palette and a focus on quality over trend, Jamie Kay has become a favourite among parents looking for pieces that feel special today and are built to be loved for years, or passed down, to come. This marks Jamie Kay's first standalone store in Singapore, following a year of being available through retail partners across the island.